Nuralhubb Performance Center

Actual Sales · Traffic · Paid Media · Funnel

LIVEMYT
Source of truthBCL Form 16281Platform-attributed purchases are shown separately and never used as actual revenue.
ACTUAL BCL REVENUE

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Total Paid SpendMeta only until TikTok connects
Blended MERActual BCL revenue ÷ paid spend
Actual CACPaid spend ÷ BCL orders
BCL Orders
GA4 Sessions
Actual Session CVRBCL orders ÷ GA4 sessions
Revenue / SessionActual BCL revenue
Meta ROASPlatform attribution
TikTok ROASPendingWaiting for API approval

Sales Pulse

Actual BCL revenue only

Business Funnel

Traffic → actual orders

BCL + GA4
Page Views
GA4 Ecommerce

GA4 ecommerce is diagnostic only; BCL remains the sales truth.

Paid Media Reality

Compare attributed platform results against actual sales

Meta + TikTok
ChannelStatusSpendAttributed PurchasesAttributed ValueCPAPlatform ROAS

Meta Funnel

Paid-platform attribution

GA4 Traffic Channels

Session channel grouping

Meta Campaign Leaderboard

Campaign-level attributed performance

CampaignSpendLPVPurchasesValueCPAROAS

Decision Metrics

Numbers to use for daily budget decisions

Business view
Blended MERHigher is better
Actual CACCompare with target CAC
Meta-only MERTemporary until TikTok connects
Failed / CancelledBCL checkout health

Data Health

Server-side connections

V3
New BCL sales arrive automatically by webhook. “Add BCL Order” is only for a missed historical order. TikTok will switch from pending to live when its access token and advertiser ID are added.
Updated