Nuralhubb Performance Center

Actual Sales · Traffic · Paid Media · Funnel

LIVEMYT

Source of truthBCL Form 16281Platform-attributed purchases are shown separately and never used as actual revenue.

ACTUAL BCL REVENUE—

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Total Paid Spend—Meta only until TikTok connects

Blended MER—Actual BCL revenue ÷ paid spend

Actual CAC—Paid spend ÷ BCL orders

BCL Orders——

GA4 Sessions——

Actual Session CVR—BCL orders ÷ GA4 sessions

Revenue / Session—Actual BCL revenue

Meta ROAS—Platform attribution

TikTok ROASPendingWaiting for API approval

Sales Pulse

Actual BCL revenue only

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Business Funnel

Traffic → actual orders

BCL + GA4

Page Views—

GA4 Ecommerce—

GA4 ecommerce is diagnostic only; BCL remains the sales truth.

Paid Media Reality

Compare attributed platform results against actual sales

Meta + TikTok

Channel	Status	Spend	Attributed Purchases	Attributed Value	CPA	Platform ROAS

Meta Funnel

Paid-platform attribution

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GA4 Traffic Channels

Session channel grouping

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Meta Campaign Leaderboard

Campaign-level attributed performance

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Campaign	Spend	LPV	Purchases	Value	CPA	ROAS

Decision Metrics

Numbers to use for daily budget decisions

Business view

Blended MER—Higher is better

Actual CAC—Compare with target CAC

Meta-only MER—Temporary until TikTok connects

Failed / Cancelled—BCL checkout health

Data Health

Server-side connections

New BCL sales arrive automatically by webhook. “Add BCL Order” is only for a missed historical order. TikTok will switch from pending to live when its access token and advertiser ID are added.